Why the Vines?
Vineyard Vines is the new brand sweeping Brentwood. The whale logo seems to be popping up on shirts everywhere. But why the vines? A high scale brand like this must be another Ralph Lauren or Lacoste. But popularity shows young adults think otherwise. The brand is widely worn on southern college campuses. Fraternities have embraced the brand for its classy look and unique designs. Vines clothing comes in three bright colors (green, blue, red), a simple approach as opposed to Ralph Lauren's wide array of color. Vines ties feature youthful patterns, different from the snobby vibe of other brands. And you can't forget about the logo. The whale is worn proudly to emit a new feeling of class. Perhaps a logo that represents a new top-notch brand that rises above the rest. Watch out Tommy and Polo, there's a style in town. Will the Vines spread to you?
